Fantastic opportunities are present in ASEAN, virtually across all industries.
With industries (namely manufacturing) moving away from a now relatively expensive China, ASEAN presents itself as a cost-effective and a marketplace just waiting to develop into something significant.
This places Australia right at the forefront of this wave of opportunity and mutual prosperity.
Australian businesses (large and small) are encouraged to engage such a diverse, and a relatively close, market but not without thorough due diligence.
What are you waiting for? Check out the first-of-its-kind Fast Facts series and get your head start: Your guide to better understanding ASEAN and its members.
To read more about ASEAN on McKinsey, http://www.mckinsey.com/Insights/Public_Sector/The_keys_to_succeeding_in_ASEAN.